Sports commanded the social media conversation this week, with seven of the top 10 most mentioned cable programs devoted to athletics.
Friday's NBA matchup between the Lakers and the Thunder scored highest on the weekly cable charts, drawing 1.4 million comments on social media. Reigning broadcast leader The X Factor dwarfed that number with a total of almost 5 million remarks, improving on its own score from last week.
The Victoria's Secret Fashion Show and Grammy Nominations Concert also scored high on the broadcast chart, but sporting events on cable tended to outrank their network counterparts. For example, the Heisman Trophy Presentation on ESPN garnered about 60,000 more mention…
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