Turning a WordPress error into an opportunity with a custom 404 page

Unfortunately, the vast majority of website designers and operators view the 404 error, which occurs when a page is not found, as a dead end. This page is often given a simple message that just states merely, “Sorry! There’s nothing here.” With WordPress, however, there absolutely can be something there when a user navigates to [...]

Source: http://www.webdesignerdepot.com/2012/05/turning-a-wordpress-error-into-an-opportunity-with-a-custom-404-page/

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