Google AdWords Display Network ? Do it The Right Way

The amount of traffic volume delivered via Google?s ?Display Network? is massive compared to that of its search network, which makes it a huge area of potential for advertisers. A point worth highlighting is that conversion rates are generally nowhere near as high as those that can be seen on Google?s search network, but does [...]

Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/gwNN-TOJO3o/

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