The role of branding in London 2012

The 2012 Olympic Games are soon to start, and there are a growing number of�bloggers and�websites, especially those from the�social media sphere, raising awareness to the controversial role branding is playing in London 2012. The London Organising Committee of the Olympic and Paralympic Games, or LOCOG for short, have put in place some really aggressive [...]

Source: http://www.webdesignerdepot.com/2012/07/the-role-of-branding-in-london-2012/

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